Threadbare is where style and quality meet the needs of everyday life. Our core is family. It’s at the heart of what we do, who we do it for, and it’s what we celebrate. We have a passion for creating purposeful product that’s made to last, and affordable investment pieces you can wear again and again. We want to redefine the family stereotype and celebrate the diversity of families through fashion. Threadbare is fashion for every family.
Threadbare began as a contemporary menswear, staple premium quality pieces at affordable prices. Within our menswear are key styles for the modern man, perfect for the working day to being out and about with family, to more relaxed holiday attire. All pieces are finely executed in high quality, wearable fabrics in timeless designs for effortless style.
Formerly known as Threadboys, our boyswear was born in 2017 after the A. M. London team identified a demand in the market for Threadbare pieces for a younger audience. With stylish pieces to inspire confidence in young boys, the product empowers boys aged 5-13 to be the best version of themselves. In our clothing, boys can find and experiment with their own personal style and discover their identity whilst in comfortable and capable clothes that allow them just to be themselves. With style influencers likely to be bigger brothers, cousins, uncles or those in the media spotlight, the clothing line carries fresh, youthful versions of the core pieces found in Threadbare.
Sister brand to Threadboys, our girlswear (formerly known as Threadgirls) was born in 2020. Girls can discover wardrobe essentials to empower them. They can dress like their mum in Mini Me styles, experiment with casual and more dressed-up styles, and cosy up in the cutest set of pyjamas. There’s something for every personality. At A. M. London we want to give girls the confidence to be themselves while finding their own personal style with our fashion forward clothing, suitable for everything they get up to.
In 2021, Threadbare launched its first lines of womenswear which has continued to blossom. Womenswear has become a key part of the Threadbare brand family and offers stylish and flattering pieces for every woman. Our designers are always ahead of the latest trends and bring fashion-forward, wearable pieces for every aspect of life.
A.M. London launched Threadpaw in 2021, designing jackets and jumpers for dogs. Pets are a big part of the family, so Threadpaw was the next step for our family-focused brand. Threadpaw offers something quirky and fashionable for dogs, even at Christmastime!
In January 2023, Threadbare made the decision to bring all departments under the one Threadbare name. We wanted to keep the family essence but have key continuity throughout each area. Threadbare launched its ‘New State of Mind’ campaign alongside a new visually impactful logo, a unisex monogram to be used across branding; a refreshed website with more functional features for its customers, and a new blog: Inside Threadbare.
“Fashion for every family” embodies everything Threadbare aspires to be. From building an inclusive company culture, diversifying our circle of influence, to delivering inclusive community-led customer experiences, Threadbare is one big family – our staff, our influencers, our customers – they all embody our brand values and family-first approach.